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Expert Listeners Refine Ford SUV Audio Experience


The new B&O PLAY audio system available in the new 2018 Ford Expedition and EcoSport was designed to provide the highest quality listening experience, no matter what type of music you like. A select group of listening experts spent two years tailoring these sound systems for these vehicles, making sure the audio is just right.

While many companies just use data to tune their audio systems, Ford worked closely with HARMAN on the B&O PLAY audio system, using feedback from actual people to refine the sound experience for each vehicle. As many as 1,200 hours were spent per vehicle to get the sound dialed in.

The all-new 2018 Ford EcoSport and Expedition are the first SUVs available with the B&O PLAY sound system, which will soon make its way into every Ford vehicle.

The specially-trained listeners listen to pieces of music in different genres when testing the audio system, giving them a wide variety of audio elements to focus on. In addition to listening to the audio quality, they also listen for any buzzing, vibrations or distortion from the interior which is shared with the vehicle engineers.

Ford also makes sure that no matter your seating position or the driving conditions outside, that the sound quality will be optimal. The EcoSport Titanium comes standard with 10 speakers, and the Expedition has 12 speakers in its B&O PLAY system.

For more information about new Ford SUVs, including the all-new EcoSport and Expedition, visit us today at Sam Pack’s Five Star Ford of North Richland Hills.