Five Star Ford of North Richland Hills Wins 2017 DealerRater Dealer of the Year
DealerRater, the world’s leading car dealer review website, announced today the winners of its annual DealerRater Dealer of the Year Award program at the 2017 National Automobile Dealer Association Conference & Expo in New Orleans. Award recipients are recognized for distinction in outstanding customer service based upon consumer reviews of dealership experiences shared on DealerRater.com and DealerRater.ca.
The 2017 overall national winner in the United States is Five Star Ford in North Richland Hills, Texas. In Canada, Erinwood Ford in Mississauga, Ontario took the 2017 overall national prize.
DealerRater’s Dealer of the Year awards are given annually to the top U.S. and Canadian car dealers based on a Bayesian algorithm called PowerScore™, which considers the dealership’s average DealerRater star-rating as well as the total number of reviews written about the dealership during the 2016 calendar year. Categories for scoring include customer service, quality of work, friendliness, pricing and overall experience.
“Our DealerRater Dealer of the Year Award winners should be proud of this important distinction, which makes it clear to car buyers that their dealership is highly regarded for its customer experience,” said Gary Tucker, CEO of DealerRater. “Customer experience is where today’s deals are won and lost, and DealerRater makes it easy for shoppers to find the experience they are looking for while connecting with the right person at the right dealership.”
To qualify for the DealerRater Dealer of the Year Awards, new- and used-car dealers must have had at least 25 new reviews written on DealerRater.com during 2016 and averaged a minimum of a four out of five-star rating. Winners selected to receive the distinction scored the highest within their brand categories nationwide for U.S. and Canada. DealerRater Dealer of the Year Award winners will find a badge in their Dealer Panel that allows them to showcase their exemplary customer service to shoppers.