Red and black remain most popular Mustang colors
The all-new 2015 Ford Mustang is available worldwide for the first time in its 50 year history, and demand has been high. The new Mustang went on sale in China early this year, and is set to go on sale in Europe this summer. Sales in the U.S. have been strong as well, with a 32 percent increase in February, making it the bestselling sports car in America.
One thing that Mustang fans around the world seem to have in common is the favorite color choice, with Black and Red colors in the top three in every region. In the U.S. the most popular car color is white, but Mustang buyers have strongly preferred black. In Europe and China, the top color choice has been Race Red, with black following closely.
While the Mustang has been a motoring icon for years in the U.S., its popularity in China is slowly starting to grow. Over 5 million consumers visited the Ford website to learn about the new Mustang, and more than 18,000 have signed up for test drives. Currently, about one in 12 Chinese consumers is aware of the Mustang.
In Europe, over 1.1 million Mustangs have been configured on Ford’s European websites in just one month. Buyers in many of the biggest European markets, like the United Kingdom and Italy, are excited to get to drive a Mustang for the first time.
The 2015 Ford Mustang is part of Ford’s new global lineup of performance vehicles. Soon the U.S. will be getting the Focus RS, a car that has only been available in Europe previously as Ford moves to having a more global car lineup. Fans of the Mustang in other countries have been waiting 50 years to buy the iconic performance car, and now will be able to customize it how they want.
Visit our dealership in the Dallas Fort Worth area and take a test drive today in the all-new 2015 Ford Mustang at 5 Star Ford.